Our first idea is “Jack Johnson – Better Together”
We chose this song because we think there is a lot to work with and we can be very flexible with what we do, and it is a very happy song.
We’ll keep updating with Storyboards, Shot lists, Location Shots etc.
Thursday 2 December 2010
Sunday 21 November 2010
Analysis of Black Eyed Peas "I Gotta Feeling"
I think that this video would be classed as a performance video, due to direct addressing of the camera. There isn't really a narrative, its plainly just people going to a party. THe lip synching is perfect - obviously, expected from an offical band video.
There are many close ups of Fergie, clearly used to attract the male viewers attention, and also are close ups of the other main singer, which could attract female viewers attention.
The video is mainly just about partying and letting loose, which is something the younger generation, particulary 15-24 year olds are very interested in, and like, which means that they feel as if they can relate to what they're seeing on screen, or wish they were there.
Things we want to use:
- Good lip Synching
- Something the audience can relate to, or wish they were a part of
Video analysis of Katy Perry- Teenage Dream
This is a narrative and performance music video with the use of direct address towards the camera, through research and analyse of other music videos i have found that this technique is used alot within music videos. Within this video the locations are i.e of the sea are lovely and make one of the themes of the music video summer.
In the video there are many close ups and extreme close ups of Katy Perry, this is to prehaps show her beauty, trying to appeal to a male audience. Shots also used within this video are mid-shots and establishing shots, the establishing shots are mainly used to show the different locations. My favorite shot within the music video is the shot of the camera being half under water and half over water with a red lighting. I like the idea of the camera shooting under water as this adds variety to the shots and makes the video more intresting znd exciting. In the scene shot in the car the camera work appears to be unsteady which adds to the exciting scene of them being on a road trip.
Although this video includes nice locations i think that there is a weak narrative and overalll quite boring to watch as it is predictable. I think that we might have to tavkle this problem in our music video as i feel our story line is quite predicable and needs working on so it wont be to predctable for the veiwer to watch.
Analysis of Previous Student Work - "What's A Girl To Do?"
Good Points
- Lip Synching is very good, almost perfect.
- Simple Narrative and Action makes it so that there isn't loads going on, and works quite well
Bad Points
- Random dancing that doesn't need to be there at all. Quite random
- Could do iwth a few more actors/performers, as there was one at the beginning, but he seemed to have disappeared straight away
This video is classed as a performance, as there doesn't appear to be a narrative to it and there are direct addressings of the camera. My favourite part is the lip synching, which is spot on - SOmething we hope to acheieve with our music video. The lighting is quite dark and and isn't very colourful, which shows the audience that the song is gloomy and dark.
Things we wish to use in our music video:
- Good lip synching
Paolo Nutini- New Shoes.
A video analysis of Paolo Nutini- New Shoes:
Within the first six seconds of the music video the video is all filmed in animation, in a sence this creates a humourous, fun and childish element to the theme of the video. Overall this music video is a performance narrative music video.
Within the music video there is much use of POV shots, showing unsteady, handheld camera work in parts of the video, this is a technique in which we plan to use within parts of our music video, this adds variety to the music video making it more intresting for the viewer to watch. Throughout the video the artist uses direct addess through out to the camera to the audience, this technique keeps the audience hooked and makes them feel more involved in a sence. This is yet another technique we hope to use within our music video. The lyrics of the song match the narrative in the music video. This makes the video less complicated for the veiwer to watch regarding narrative. The lip sync within this music video matches up perfect, i think this will be something in which we will struggle in to get just right. The overall feeling you get from this music video is a happy energetic feeling as the music video potrays this mood.
The video includes some shots of instruments in the background, which is typical within a music video. Another sterotypical element is the use of dancers. The music video has quite an episodic structure, as it consists on a few short scenes i.e. the party or him walking down the street.
Overall i think that this music video is a 'feel good' music video and we plan to use many of the elements which have been used in this video. I thought this wouold be an ideal ad helpful music video to analyse beacuse the artust is a male artist and the artist in which we hope to use is also a solo male artist.
Within the first six seconds of the music video the video is all filmed in animation, in a sence this creates a humourous, fun and childish element to the theme of the video. Overall this music video is a performance narrative music video.
Within the music video there is much use of POV shots, showing unsteady, handheld camera work in parts of the video, this is a technique in which we plan to use within parts of our music video, this adds variety to the music video making it more intresting for the viewer to watch. Throughout the video the artist uses direct addess through out to the camera to the audience, this technique keeps the audience hooked and makes them feel more involved in a sence. This is yet another technique we hope to use within our music video. The lyrics of the song match the narrative in the music video. This makes the video less complicated for the veiwer to watch regarding narrative. The lip sync within this music video matches up perfect, i think this will be something in which we will struggle in to get just right. The overall feeling you get from this music video is a happy energetic feeling as the music video potrays this mood.
The video includes some shots of instruments in the background, which is typical within a music video. Another sterotypical element is the use of dancers. The music video has quite an episodic structure, as it consists on a few short scenes i.e. the party or him walking down the street.
Overall i think that this music video is a 'feel good' music video and we plan to use many of the elements which have been used in this video. I thought this wouold be an ideal ad helpful music video to analyse beacuse the artust is a male artist and the artist in which we hope to use is also a solo male artist.
Saturday 20 November 2010
Analysis of Previous Student Work - "Addicted to Bass"
Good Points:
- Sped up shots of driving
- Lip Synching is spot on
- Layered shots showing same girl in different places at the same time
- The alter-ego type character, completely contrasting the protagonist
Bad Points:
- Not much variety in shot types
This video is narrative/performance based, with a lot of direct addressing of the camera. The lip synching is damn near perfect and the song fits perfectly with whats being seen on screen. Some quality has obviously been compromised for filming in the dark, but I don't think that the specific scenes would have worked during daylight, so there wasn't much they could do. I felt that the video could have probably done without the scene with the white and her tied up, it just didn't feel relevant. At some positions the lighting has affected the shot, for instance where the glare of the lamp posts make some of the scenes don't seem to have come out very well. Another thing I think is where she is sitting in the car, which I think is kind of irrelevant.
Overall, the video is quite dark, which is something we are completely avoiding with our music video, as we hope for ours to be a happy, sunshine, loved up film.
An analysis of previous student work
Out of the student example of which i have analysed i think that this is the best one. This music video would be classed as a performance video as there is three rappers performing to the camera the whole time using direct address, with a few exeptions of pictures which have been edited in. Within the video there are various different locations used, this makes it musch more intresting and engaging to watch.
At points within this music video they match up the lyrics with the pictures that appear on screen, for example the picture of Helen of Troy, the use of pictures also adds to the humor element. We plan to use this technique within our music video. The music video also uses a different variety of the colour effects, an example of this would be the use of the colours green and yellow which are used many times through out the video, this technique also draws the veiwer in.
At the start of the video there is action being played on screen but with no music being played yet this is another technique in which we intend to do with our music video, as i think this technique would keep the veiwer almost hooked as they want to wait for what song it is and when it will begin.
Also within the music video there is lip sync, i think this is done very well considering they were lip singing the whole song, at times it goes out of sync, particually at the end. To avoid going out of sync in our video we plan to use only short clips of the performance part of the video and allow the rest to be just narrative. So within our music video editing process i feel that we need to spend alot of time to ensure we get the sync right.
Monday 15 November 2010
Andrew Goodwin Theory
Andrew Goodwin has identified a number of key features in usic video. They are:
-A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
-A relationship between the music and visuals, with the visuals illustrating, amplifying or contradicting the music.
-Genre-related style and iconography present.
-Multiple close ups of the main artist or vocalist.
-Voyeurism often plays a major part, ecspecially in relation to females.
-Intertextual references to other media texts texts may be present.
He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representations and publicity they require. Voyeurism is used to increase the video's attractiveness, particulary to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on genre of the song and the aim of the record company/artist.
-A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
-A relationship between the music and visuals, with the visuals illustrating, amplifying or contradicting the music.
-Genre-related style and iconography present.
-Multiple close ups of the main artist or vocalist.
-Voyeurism often plays a major part, ecspecially in relation to females.
-Intertextual references to other media texts texts may be present.
He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representations and publicity they require. Voyeurism is used to increase the video's attractiveness, particulary to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on genre of the song and the aim of the record company/artist.
Music Video Research
MTV
Music Video History
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
"Carouselambra" by Led Zepplin was played as the closing credits rolled on when MTV was first broadcast. HBO also had a 30 minute program of music video called 'Video Jukebox', which first aired around the time of MTV's launch and would last until late 1986. Also around this time, HBO would occasionally play one or a few music videos between films. In Chinese entertainment, music videos were simply known as 'MTV's' because the network was responsible for bringing music videos to popularity in that country.
The history and development into music videos
In 1984 Edward B.Marks, Joe Stern, George Thomas and various other performers projected a series of still images on a screen simultaneous to live performance to promote sales of their new song 'The Little Lost Child'. This would become a popular form of enetertainment known as the illistrated song, the first step towards the music video.
In 1926 with the arrival of 'Talkies' many musical and short films were produced. Vitaphone shorts (produced by Warner bros.) featured many bands, vocalists and artists. Spoony Melodies in 1930 was the first true musical series. Another early form of music video were one-song films called "promotional clips" made in the 1940's for the panoram visual jukebox. These were short films of musical selections, usually just a band on a movie set bandstand, made for playing. Thousands of 'Soundies' were made, mostly of Jazz musicans, but also of torch singers, comedians and dancers. Before the soundie, even dramatic movies typically had a musical interval, but the soundie put the music in the forefront. Musical films were another important precursor to music video, and several well known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s.
In the United Kingdom the long running TV show, Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use.
Music Video History
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
"Carouselambra" by Led Zepplin was played as the closing credits rolled on when MTV was first broadcast. HBO also had a 30 minute program of music video called 'Video Jukebox', which first aired around the time of MTV's launch and would last until late 1986. Also around this time, HBO would occasionally play one or a few music videos between films. In Chinese entertainment, music videos were simply known as 'MTV's' because the network was responsible for bringing music videos to popularity in that country.
The history and development into music videos
In 1984 Edward B.Marks, Joe Stern, George Thomas and various other performers projected a series of still images on a screen simultaneous to live performance to promote sales of their new song 'The Little Lost Child'. This would become a popular form of enetertainment known as the illistrated song, the first step towards the music video.
In 1926 with the arrival of 'Talkies' many musical and short films were produced. Vitaphone shorts (produced by Warner bros.) featured many bands, vocalists and artists. Spoony Melodies in 1930 was the first true musical series. Another early form of music video were one-song films called "promotional clips" made in the 1940's for the panoram visual jukebox. These were short films of musical selections, usually just a band on a movie set bandstand, made for playing. Thousands of 'Soundies' were made, mostly of Jazz musicans, but also of torch singers, comedians and dancers. Before the soundie, even dramatic movies typically had a musical interval, but the soundie put the music in the forefront. Musical films were another important precursor to music video, and several well known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s.
In the United Kingdom the long running TV show, Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use.
Directors Study: Michel Gondry
Michel Gondry is a french film, commercial, music video director and an academy award winning screenwriter. He is noted for his inventive visual style and manipulation of mise-en-scene. Gondry has collaborated with many different artists, such as The White Stripes, Daft Punk, Radiohead, Kanye West and many miore successful artists. Gondry also created many television commericals. He established the 'bullet time' a technique which was later adapted in The Matrix.
The style of Gondry's music video often relies on viedography and camera tricks which play with frames of reference. In his White Stripes 'Fell In Love With A Girl' lego music video took over two months to complete. Every shot was done by hand, and changing a single block required much of the 'sets' to be rebuilt. Some of his other music videos are as follows;
"Dance Tonight" -Paul McCartney (2007)
"Heard 'Em Say" -Kanye West (2005)
"Winning Days" -The Vines (2004)
"Come In To My World" -Kylie Minogue (2002)
"Star Guitar" - The Chemical Brothers" (2001)
"Gimme Shelter" -The Rolling Stone (1998)
Michel Gondry's music videos have won him every music video award available, and he is in the Guiness Book of World Records as the director of the commerical that has won the most prizes in the world, including the Grand Prix at Cannes, three silvers at D&AD and the best campaign at BTAA (Levi's Drugstore). He has also competed three feature films, Human Nature, the oscar winning Eternal Sunshine of the Spotless Mind, and The Science of Sleep, which was premiered at the Sundance Festival in February 2006.
The style of Gondry's music video often relies on viedography and camera tricks which play with frames of reference. In his White Stripes 'Fell In Love With A Girl' lego music video took over two months to complete. Every shot was done by hand, and changing a single block required much of the 'sets' to be rebuilt. Some of his other music videos are as follows;
"Dance Tonight" -Paul McCartney (2007)
"Heard 'Em Say" -Kanye West (2005)
"Winning Days" -The Vines (2004)
"Come In To My World" -Kylie Minogue (2002)
"Star Guitar" - The Chemical Brothers" (2001)
"Gimme Shelter" -The Rolling Stone (1998)
Michel Gondry's music videos have won him every music video award available, and he is in the Guiness Book of World Records as the director of the commerical that has won the most prizes in the world, including the Grand Prix at Cannes, three silvers at D&AD and the best campaign at BTAA (Levi's Drugstore). He has also competed three feature films, Human Nature, the oscar winning Eternal Sunshine of the Spotless Mind, and The Science of Sleep, which was premiered at the Sundance Festival in February 2006.
Friday 12 November 2010
Director Study – Jonathan Glazer
Brief Biography
Jonathan Glazer (Born 1965 in London) Is an English director of films, commercials, and music videos. After studying theatre design at Nottingham Trent University, Glazer started out directing theatre and making film and television trailers, including award-winning work for the BBC. In 1993 he wrote and directed three short films of his own ( "Mad", "Pool" and "Commission"), And joined Academy Commercials and music videos. He has directed popular campaigns for Guiness (Swimblack and Surfer) and Stella Artois (Devils Island). Since the mid-1990s, he has directed a number of music videos and was named MTV director of the year 1997. His work in these areas is often noted for its originality.
Music Videos:
- "Karmacoma" by Massive Attack (1995)
- "The Universal" by Blur (1995)
- "Street Spirit (Fade Out)" by Radiohead (1996)
- "Virtual Insanity" by Jamiroquai (1996)
- "Cosmic Girl" (version 2) by Jamiroquai (1997)
- "Into My Arms" by Nick Cave and the Bad Seeds (1997)
- "Karma Police" by Radiohead (1997)
- "Rabbit in Your Headlights" by UNKLE ft. Thom Yorke (1998)
- "A Song for the Lovers" by Richard Ashcroft (2000)
- "Live with Me" by Massive Attack (2006)
- "Treat Me Like Your Mother" by The Dead Weather (2009)
Jonathan Glazer is a music video and commercial icon whose extraordinary work reveals his gift for intense visual ambition. After winning multiple awards for his music videos and commercials, he moved onto feature films and in 2001 released his debut film, Sexy Beast, starring Sir Ben Kingsley and Ray Winstone, followed in 2004 by the sublime yet sensational Birth starring Nicole Kidman and Lauren Bacall. His commercials for the likes of Stella Artois, Guiness, Levi's, Barclays Bank, and Volkswagen have turned adverts into high art perhaps best reflected in his Guiness ad including Surfer being recently voted best ad of all time by the British Public. His music videos which include Unkle, Radiohead, Jamiroquai, Blur, and Massive Attack have further showcased his ability to contort reality into baffling and ingenious new perspectives.
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