Tuesday 3 May 2011
Friday 8 April 2011
Saturday 12 March 2011
Tuesday 1 March 2011
Monday 28 February 2011
Webpage T-Shirt Design
As shown above our website consists of a "Store" page, for this I created and designed a T-Shirt using the workshop Paint. I ook screen shots in order to show the process of the design as evidence.
Rather then copy and pasteing images from the internet I wanted to create my own for originality and to show skills in design and creativity.
Finishing touches are still being done to our webpage.
Sunday 27 February 2011
Evaluation Process
We are currently in the process of editing together our evaluation, we are still yet to re-film ceratin parts of our evaluation due to continuity aspects.
I am currently applying alot of effort and time in to creating a T-Shirt design to include on the Store page of my website, when finished pictures will be embeded to the blog.
I am also creating a band logo which we be incoperated on to the T-Shirt designs.
Finishing touches are also still being added to the webpage to perfect the technical inperfections.
I am currently applying alot of effort and time in to creating a T-Shirt design to include on the Store page of my website, when finished pictures will be embeded to the blog.
I am also creating a band logo which we be incoperated on to the T-Shirt designs.
Finishing touches are also still being added to the webpage to perfect the technical inperfections.
Thursday 17 February 2011
Script for Evaluation - Question 2
Question 2 - How effective is the combination of your own main product and ancillary texts?
The links we have made between our three products are the themes of happiness and the colours are very similar, i.e, the bright cheerful colours
We feel that there is a similar feel, because for our music video and digipak, we tried to use similar settings and locations. We used Black and White on some of the pictures to creates an image for the artist, rather than for the actual single.
The colours and images that we think are associated with our product are green trees, and bright reddy colours.
Wednesday 16 February 2011
Webpage Update
I am currently adding the final touches to our web page, i am finding this task challanging and enjoyable. I've gained skillls through creating the website, through learning how to use Wix.com. Through research and various analysis of other webpages I am now able to recognise whats expected within a good webpage, which hopefully reflects on our artists webpage.
Our webpage includes photos of the artists and their album covers, a latest news page, store, gigs and a homepage. The image on a webpage are very important as they are representing the band, portraying an image of what they want to convey to their specific audience.
I am still in the process of adding an interactive section on our webpage where fans can leave comments or questions for the band, I believe this would make the audience feel they are more on the same level with the artist, appearing the artists to be more relatable.
Our webpage includes photos of the artists and their album covers, a latest news page, store, gigs and a homepage. The image on a webpage are very important as they are representing the band, portraying an image of what they want to convey to their specific audience.
I am still in the process of adding an interactive section on our webpage where fans can leave comments or questions for the band, I believe this would make the audience feel they are more on the same level with the artist, appearing the artists to be more relatable.
Tuesday 15 February 2011
Evaluation, Question 3
What have you learned from your audience feedback?
Based on our audience feedback we can conclude that;
- The music video audiences are very specific to the certain genre of music in which their intrested in.
- Music audiences usually stick within a small range of genres, i.e. usually sticking with one specific music genre, rock for example.
- Therefore having a very specific audience, limiting but also pin pointing what footage, narrative and shot types to include with the music video.
Based on our audience feedback we can conclude that;
- The music video audiences are very specific to the certain genre of music in which their intrested in.
- Music audiences usually stick within a small range of genres, i.e. usually sticking with one specific music genre, rock for example.
- Therefore having a very specific audience, limiting but also pin pointing what footage, narrative and shot types to include with the music video.
Evaluation, Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
- The technologies which we used are as follows; Photoshop, Final Cut, wix.com, YouTube and Slideshare. We used Wix to create to create our webpage, slideshare.net to embed on our blog, final cute to create our music video and YouTube for research purposes for textual analysis.
- The technologies we used for our research were mostly used as a source to under go textual analysis and background research and conventions of a music video.
-Photoshop was a very dominant choice regarding the technology in which we used, ecspecially within the creation of our digi pack. We learnt to use photoshop and how to apply it to our media piece.
- Goodwins Six, directors studies.
- We gained skills from using PhotoShop.
- The research in to theories and theorists.
- Evidence of updates and progression within our music video.
- For the planning stage technology was most dominant for the reseach stage, i.e. analysing music video and reseaching the background of the music video and the industry.
- Within the construction stage, Final Cut, PhotoShop and wix.com were dominant when creating our final peice.
This is the basis of what Question 4 consists of.
- The technologies which we used are as follows; Photoshop, Final Cut, wix.com, YouTube and Slideshare. We used Wix to create to create our webpage, slideshare.net to embed on our blog, final cute to create our music video and YouTube for research purposes for textual analysis.
- The technologies we used for our research were mostly used as a source to under go textual analysis and background research and conventions of a music video.
-Photoshop was a very dominant choice regarding the technology in which we used, ecspecially within the creation of our digi pack. We learnt to use photoshop and how to apply it to our media piece.
- Goodwins Six, directors studies.
- We gained skills from using PhotoShop.
- The research in to theories and theorists.
- Evidence of updates and progression within our music video.
- For the planning stage technology was most dominant for the reseach stage, i.e. analysing music video and reseaching the background of the music video and the industry.
- Within the construction stage, Final Cut, PhotoShop and wix.com were dominant when creating our final peice.
This is the basis of what Question 4 consists of.
Evaluation, Question 1.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
- Through textual analysis of various music videos and research in to the background and conventions of a music video I gained understanding and knowledge of the conventions and elements in which make a music video a music video.
- Through my research I came across Goodwins Theory, we decided to apply Goodwins theory to our music video. The majority of Goodwins Six was applyed to our music video.
1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference
These are the elements within Goodwins Six that point out characteristics and features that can be found in a music video.
Our music video doesn't really challange the conventions of a music video as we created a conventional music video, although we do use and develop the conventions. Our narrative and shot choices are conventional shots within our music video, we used extreme close ups in our performance part of the music video, close ups and mid-shots in our narrative sections, these are all conventions of a music video.
An unconventional aspect within our music video is no instruments are included, this could be seen as challanging the conventions within a music video.
This is the basis of what our question one consists of
- Through textual analysis of various music videos and research in to the background and conventions of a music video I gained understanding and knowledge of the conventions and elements in which make a music video a music video.
- Through my research I came across Goodwins Theory, we decided to apply Goodwins theory to our music video. The majority of Goodwins Six was applyed to our music video.
1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference
These are the elements within Goodwins Six that point out characteristics and features that can be found in a music video.
Our music video doesn't really challange the conventions of a music video as we created a conventional music video, although we do use and develop the conventions. Our narrative and shot choices are conventional shots within our music video, we used extreme close ups in our performance part of the music video, close ups and mid-shots in our narrative sections, these are all conventions of a music video.
An unconventional aspect within our music video is no instruments are included, this could be seen as challanging the conventions within a music video.
This is the basis of what our question one consists of
Monday 14 February 2011
Evaluation Planning
I have written up and scripted all of the evaluation questions and we plan to film our evaluation tomorrow.
We have decided that for one question we will use voiceover, here we will import footage from our music video and still images which link to what we are discussing. For the other three questions we plan to use directs address towards the camera and to eachother when evaluating. We plan to import footage of me and Ciaran using the certain technologies stated in question 4, for example using PhotoShop and Final Cut.
Titles will also be used, each question will be titled, with an extract of the song we created a music video.
We have decided that for one question we will use voiceover, here we will import footage from our music video and still images which link to what we are discussing. For the other three questions we plan to use directs address towards the camera and to eachother when evaluating. We plan to import footage of me and Ciaran using the certain technologies stated in question 4, for example using PhotoShop and Final Cut.
Titles will also be used, each question will be titled, with an extract of the song we created a music video.
Wednesday 9 February 2011
Webiste Picture Ideas
These three pictures are a sample of the style of pictures incoperated on our website, the style of the same image but edited in a change of colour could be seen in a sense as postmodern, i.e. the artist Andy Warhol who produced the different colour images of Maralyn Monroe, suggesting the celebrity culture of that time. Our webpage consists of many images of the artist with a few images of the location of the music video.
Thursday 3 February 2011
Digipak
As the Ancillary task designated to me was to create a Digipak to promote the band's single, I used a template (see below) which I acquired from DiscWizard.
Webpage Research
Through researching various different webpages I came across the Paolo Nutini webpage, here its mentions the latest news abot Paolo Nutini where the fans can write comments about whats being said, the news coloum consists of various dates and venues of his up and coming gigs.
I intend to include a similar coloum within our blog. I believe this is effective as it is interactive and conveys exclusivityfor the fans.
Mumm-Ra To Play The Oxegen Festival. This is the type of example in which I would include within my latest new coloum on our weboage.
One of the links in which I am in the process of creating for our webpage is a Fan Club link, with two different choices of the type of membership you want, for example the Fan Club Standard and the Fan Club Premium. This also creates the feel of exclusivity for the fans.
I intend to include a similar coloum within our blog. I believe this is effective as it is interactive and conveys exclusivityfor the fans.
Mumm-Ra To Play The Oxegen Festival. This is the type of example in which I would include within my latest new coloum on our weboage.
One of the links in which I am in the process of creating for our webpage is a Fan Club link, with two different choices of the type of membership you want, for example the Fan Club Standard and the Fan Club Premium. This also creates the feel of exclusivity for the fans.
Webpage Process
I am currently in the process of creating a website for our artsit. We have taken the inspirtaion of our pictures form the artists Mumm-Ra and the solo artist Paolo Nutini as he is a solo male artit as shown in the image of above. Our style of shots are similar to his of a natural action shot edited the style to be in black and white.
Wednesday 2 February 2011
Ancillary Tasks
Me and my partner decided it would be best if we had split up the ancillary tasks together. We felt that this would benefit because that way each of us would be devoting time specifically to our own task. We decided that my task was to do the digipak, because I felt more confident with using photoshop than Sophie, and she decided to do the website because she felt that she would be more interested in that.
Tuesday 1 February 2011
YIG adjust
For the lip synching parts of the video, we decided that the shot as it stood was too bland and we wanted the lip synching to stand out as not part of the video, so we gave it a "light" effect using YIG adjust (Yellow Indigo Green Adjust) to create the desired effect and I think it worked well.
Monday 31 January 2011
Editing Process
The challenges through editing consist mainly of the technique to lip sync the song to the extreme close up of our artists lips. Choosing this shot type to be an extreme close up made this more difficlut for the lip sync as every detail will be seen. We learnt how to use PhotoShop recently so i plan to apply the skills i learnt there with certain shots within our music video. I plan to use PhotoShop for the images for our webpage, to make the images appear airbrushed, therefore giving an image perfect and professional affect.
Our music video consists of many short shots with quick transitions making the pace of the music video appear fast. The original idea we had for our music video was to link the narrative and shots closely to the lyrics, we thought this was to predictable so we made a loose link between.
Establishing Shots
These shots are the three still shots taken during the course of filming. The extreme close up of our performers mouth was a challanging shot to edit as the lip sync was a struggle to get perfect as the lips had to move exactly in time with the music as it was such a close shot.
The Establishing Shot of one of our locations as shown in the image above was used to open the music video to set it up in a sence, showing the different locations going to be used within our video.
The mid shot of our performers in the image as shown above was the type of shot we used through out our video, along with close ups and establishing shots.
These are all conventional shots for a music video therefore incoparated within ours.
Thursday 27 January 2011
Our Filming Process
Location:
We choose three different locations for our music video overall, two of these locations was where the majority of filming took place, one location was at Nowton Park and the other in the Abbey Gardens. These two locations are a perfect park scene for our music video.
Our filming process was spread out over a week. We have reached to the process of editing but have not yet completed, i have uploaded and put all the clips together but more complex editing need to be done for a smoother finish and continuity.
Overall our filming process was successful, we did stick to our planning and storyboarding but changed a few scenes as we were filming as the shots we planned was not as successful as the shots on location.
We filmed a variety of shots, consisting of long shots, close ups, extreme close ups, mid shots and establishing shots. We used many establishing shots as we have taken various shots if the locations we were filming, these shots are edited in to run at the opening of our music video as this is effective and is a opening to the locations for our video (setting the scene).
The most challenging part I have dealt with in editing is the lip sync to the music, this was a struggle to make the track fit perfectly with the lips and time and concentration.
I have learnt how to use PhotoShop and intend to use my skills from that in to our music video, to inhance the quality of the colour and detail.
We choose three different locations for our music video overall, two of these locations was where the majority of filming took place, one location was at Nowton Park and the other in the Abbey Gardens. These two locations are a perfect park scene for our music video.
Our filming process was spread out over a week. We have reached to the process of editing but have not yet completed, i have uploaded and put all the clips together but more complex editing need to be done for a smoother finish and continuity.
Overall our filming process was successful, we did stick to our planning and storyboarding but changed a few scenes as we were filming as the shots we planned was not as successful as the shots on location.
We filmed a variety of shots, consisting of long shots, close ups, extreme close ups, mid shots and establishing shots. We used many establishing shots as we have taken various shots if the locations we were filming, these shots are edited in to run at the opening of our music video as this is effective and is a opening to the locations for our video (setting the scene).
The most challenging part I have dealt with in editing is the lip sync to the music, this was a struggle to make the track fit perfectly with the lips and time and concentration.
I have learnt how to use PhotoShop and intend to use my skills from that in to our music video, to inhance the quality of the colour and detail.
Promotion Package Ideas
We are currently in the process of creating a website homepage for our artist. On our homepage we intend to include a range of images of our artist, a slideshow prehaps, including still shots from our music video, this would promote the song aswell as the band.
Through research i have discovered that tour dates of the band are often shown on other bands homepages, this is something we will use also, again this will promote our band by getting the fans to buy tickets and letting them know when our artist will be playing and where.
The name of the bands homepages in which i have analysed all have a specific recognisable logo or particular font, this creates familiarty for the band, giving them an edge, this will also be necassary for our homepage.
One of the homepages in which i analysed was Rihanna's homepage, on her page she has a moving slide show if the front covers of her albums, this is a good technique to promote her CD sales. It also includes a list of her popular tracks in which you can listen to and rate, this is effective as its interactive including links.
The links on her homepage are as follows; News, Picture, Biography, Albums, Lyrics, videos and ringtones. I plan to include Some of these links on to our bands homepage. There is also a link to her Twitter page, which i think is an intresting link to use.
Through research i have discovered that tour dates of the band are often shown on other bands homepages, this is something we will use also, again this will promote our band by getting the fans to buy tickets and letting them know when our artist will be playing and where.
The name of the bands homepages in which i have analysed all have a specific recognisable logo or particular font, this creates familiarty for the band, giving them an edge, this will also be necassary for our homepage.
One of the homepages in which i analysed was Rihanna's homepage, on her page she has a moving slide show if the front covers of her albums, this is a good technique to promote her CD sales. It also includes a list of her popular tracks in which you can listen to and rate, this is effective as its interactive including links.
The links on her homepage are as follows; News, Picture, Biography, Albums, Lyrics, videos and ringtones. I plan to include Some of these links on to our bands homepage. There is also a link to her Twitter page, which i think is an intresting link to use.
Monday 17 January 2011
Draft 2
As we had asked for audience feedback on our first draft, we thought we should take it on board, and if there were any major problems, we would fix it, and the major problem picked out by our audience was that the video seemed too gloomy and dull for a music video. We went back and played with the saturation and the colours a bit to make it seem more colourful and here is the end product:
Wednesday 12 January 2011
Audience Feedback for Draft 1
We showed our music video to a select group of friends for audience feedback, and they came back to use with a wide range of comments, both good and bad.
The main good points were:
- Lip syncing was good
- Location looked nice
- Song was well edited (Some didn't know it had been shortened until we had told them
There were a few bad points, mainly minor, but the main bad point was that people thought it was too dull and grim for a love video. Unfortunately this is what we feared when we were filming, but we will go back and try messing around with the colours, and saturation.
Monday 10 January 2011
Friday 7 January 2011
Filming Locations
The filming locations we have chose are;
Nowton Park:
Abbey Gardens:
We chose these locations because they are secluded and there are not many people about, so we can really do anything we want without much fear of being disturbed.
They are also very beautiful landscapes which enhances the happiness of our video and makes it feel nice
Nowton Park:
Abbey Gardens:
We chose these locations because they are secluded and there are not many people about, so we can really do anything we want without much fear of being disturbed.
They are also very beautiful landscapes which enhances the happiness of our video and makes it feel nice
Thursday 6 January 2011
Mumm-Ra -Shes Got You High
Mumm-ra - She's Got You High
Mumm-Ra's music video is a narrative and performance music video. The band are playing and are on screen for alot of the time, nearly all the time.
In my opinion i think that this music video is intresting and quite abstract in the sense that it includes a variety of shots and the of whats actually going on within the music video, it keeps you hooked as its quite complex and you don't easily understand whats occuring on set.
Similar to this music video we plan to use a large variety of complex shots and include the same amount of energy. As the this is an upbeat track it is expected to be an upbeat and energetic music video.
Mumm-Ra, Shes Got You High Music Video
Analysis:
Within the music video there is a large vaiety of shots as expected. One of the first shots is a close up of the guitar, being played by a band member, this is to show off the quality of the guitar and the talent of the artist. Within our music video i thin it would be a good idea to include instruments being played by the members, as thiswould be conventional of a music video.
The video includes many shots of the artists paying their instruments, this is to prehaps show us how good musicans they are, as Mumm-RA are not an incredibly famous band.
The choice of shots adds variety to the music video, making it more inteting for the viewer to watch, we hope to use this technique wthin our music video.
The performer are all dressed in quite a casual 'indie' style, whihc is considered as the 'in style' at present. Another way of attracting audience is through how the band are dressed, a way of the audience connecting with the band, if the band and the audience are dressing the same then the audience can relate to them, putting them on the same level.
The narrative if their music video is different to one in which we have created, our narrative relates more towards the lyrics and has more of a story to it. The
Mumm-Ra video appears more random, appealing to there target audience more.
The lighting in the first half of the music video seems to be under lit, creating more of an intense atmosphere, the song builds up so this technique is a way to intensify the build up.
Within the music video there is a large vaiety of shots as expected. One of the first shots is a close up of the guitar, being played by a band member, this is to show off the quality of the guitar and the talent of the artist. Within our music video i thin it would be a good idea to include instruments being played by the members, as thiswould be conventional of a music video.
The video includes many shots of the artists paying their instruments, this is to prehaps show us how good musicans they are, as Mumm-RA are not an incredibly famous band.
The choice of shots adds variety to the music video, making it more inteting for the viewer to watch, we hope to use this technique wthin our music video.
The performer are all dressed in quite a casual 'indie' style, whihc is considered as the 'in style' at present. Another way of attracting audience is through how the band are dressed, a way of the audience connecting with the band, if the band and the audience are dressing the same then the audience can relate to them, putting them on the same level.
The narrative if their music video is different to one in which we have created, our narrative relates more towards the lyrics and has more of a story to it. The
Mumm-Ra video appears more random, appealing to there target audience more.
The lighting in the first half of the music video seems to be under lit, creating more of an intense atmosphere, the song builds up so this technique is a way to intensify the build up.
Audience Research
We have decided that our target audience for our music video, song, band/artist will be both aimed towards male and female. We have decided this as through undertaking a questionaire we've discovered that on average an equal amount of the males and females in which we asked both gave positive feedback of the song choice.
Also through the data we had from our questionnaire we concluded that the age range suitable for our music video would be in a age range of 16 upwards. We feel that this age range is correct as there is no unsuitable or offensive language within the lyrics, therefore not having a age range to young or to old. This is an upbeat song so would attract a large range of different ages.
The performers in the band Mumm-Ra are all of a young age, therefore attracting the younger generation. Although are target audience is both aimed for that of males and females, i think that this band and song choice leans slightly more to girls, being a good looking, young band.
Also through the data we had from our questionnaire we concluded that the age range suitable for our music video would be in a age range of 16 upwards. We feel that this age range is correct as there is no unsuitable or offensive language within the lyrics, therefore not having a age range to young or to old. This is an upbeat song so would attract a large range of different ages.
The performers in the band Mumm-Ra are all of a young age, therefore attracting the younger generation. Although are target audience is both aimed for that of males and females, i think that this band and song choice leans slightly more to girls, being a good looking, young band.
Mumm-Ra, Shes Got You HIgh
The song in which we have a choosen is an Indie Pop track by Mumm-ra,
'Shes Got You High'. We choose this song as it is a catchy upbeat tune, allowing our video to be much more energetic, allowing us the option of using a variety of different quirky shots.
We have decided that in our music video we want to play on the lyric 'High' we plan to shoot a variety of shots where the performer in our video is actually on a high point, i.e a tall building. We plan to have many different locations, we believe that this will add variety to our video, making it more intresting for the viewer.
We plan to make some of the shots within the narrative short clips from the past, his memories of him and her together. We want our video to essentially be a love story.
Within our video we also want there to be a solo dance routine of the female actress, we are not yet sure of the location where we want this routine to take place as yet. Our female actress is a dancer so we can use this to our advantage. Through reseach i have discovered that it is conventional of a music video to include a dance routine of some sort.
We intend to use a variety of differnt shots, the conventional shots of close-up of the peformer will be used, through analysing of the music video i know that these shots are used alot within all types of music videos, this shot is used ecspecially within female performer music videos, adding to the sex appeal they want to create.
'Shes Got You High'. We choose this song as it is a catchy upbeat tune, allowing our video to be much more energetic, allowing us the option of using a variety of different quirky shots.
We have decided that in our music video we want to play on the lyric 'High' we plan to shoot a variety of shots where the performer in our video is actually on a high point, i.e a tall building. We plan to have many different locations, we believe that this will add variety to our video, making it more intresting for the viewer.
We plan to make some of the shots within the narrative short clips from the past, his memories of him and her together. We want our video to essentially be a love story.
Within our video we also want there to be a solo dance routine of the female actress, we are not yet sure of the location where we want this routine to take place as yet. Our female actress is a dancer so we can use this to our advantage. Through reseach i have discovered that it is conventional of a music video to include a dance routine of some sort.
We intend to use a variety of differnt shots, the conventional shots of close-up of the peformer will be used, through analysing of the music video i know that these shots are used alot within all types of music videos, this shot is used ecspecially within female performer music videos, adding to the sex appeal they want to create.
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