Analysis of Black Eyed Peas "I Gotta Feeling"

I think that this video would be classed as a performance video, due to direct addressing of the camera. There isn't really a narrative, its plainly just people going to a party. THe lip synching is perfect - obviously, expected from an offical band video.

There are many close ups of Fergie, clearly used to attract the male viewers attention, and also are close ups of the other main singer, which could attract female viewers attention.

The video is mainly just about partying and letting loose, which is something the younger generation, particulary 15-24 year olds are very interested in, and like, which means that they feel as if they can relate to what they're seeing on screen, or wish they were there.

Things we want to use:
- Good lip Synching
- Something the audience can relate to, or wish they were a part of