Andrew Goodwin Theory

Andrew Goodwin has identified a number of key features in usic video. They are:
-A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
-A relationship between the music and visuals, with the visuals illustrating, amplifying or contradicting the music.
-Genre-related style and iconography present.
-Multiple close ups of the main artist or vocalist.
-Voyeurism often plays a major part, ecspecially in relation to females.
-Intertextual references to other media texts texts may be present.

He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representations and publicity they require. Voyeurism is used to increase the video's attractiveness, particulary to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on genre of the song and the aim of the record company/artist.