We have decided that our target audience for our music video, song, band/artist will be both aimed towards male and female. We have decided this as through undertaking a questionaire we've discovered that on average an equal amount of the males and females in which we asked both gave positive feedback of the song choice.
Also through the data we had from our questionnaire we concluded that the age range suitable for our music video would be in a age range of 16 upwards. We feel that this age range is correct as there is no unsuitable or offensive language within the lyrics, therefore not having a age range to young or to old. This is an upbeat song so would attract a large range of different ages.
The performers in the band Mumm-Ra are all of a young age, therefore attracting the younger generation. Although are target audience is both aimed for that of males and females, i think that this band and song choice leans slightly more to girls, being a good looking, young band.
Did your audience research tell you anything else? How might this impact on your work? - perhaps use the same group as a focus group for a first cut of your video and get some audieence feedback...
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