Analysis:
Within the music video there is a large vaiety of shots as expected. One of the first shots is a close up of the guitar, being played by a band member, this is to show off the quality of the guitar and the talent of the artist. Within our music video i thin it would be a good idea to include instruments being played by the members, as thiswould be conventional of a music video.
The video includes many shots of the artists paying their instruments, this is to prehaps show us how good musicans they are, as Mumm-RA are not an incredibly famous band.
The choice of shots adds variety to the music video, making it more inteting for the viewer to watch, we hope to use this technique wthin our music video.
The performer are all dressed in quite a casual 'indie' style, whihc is considered as the 'in style' at present. Another way of attracting audience is through how the band are dressed, a way of the audience connecting with the band, if the band and the audience are dressing the same then the audience can relate to them, putting them on the same level.
The narrative if their music video is different to one in which we have created, our narrative relates more towards the lyrics and has more of a story to it. The
Mumm-Ra video appears more random, appealing to there target audience more.
The lighting in the first half of the music video seems to be under lit, creating more of an intense atmosphere, the song builds up so this technique is a way to intensify the build up.
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